
Luxury Golf Club Repositioning
Redefining Community Through Golf
Summary:
A respected UK golf club sought to modernise its identity, increase new memberships, and unify its internal messaging, without losing the heart of what made it special.
Our Role:
We focused on what truly mattered: a great game of golf and a strong sense of community. Our strategy and positioning brought that ethos to the forefront. The result was over 200 enquiries, 80 new members in three months, and a 40% uplift on the previous year. What began as a trial became a long-term brand partnership with senior leadership.
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