Summary:
Movember wanted to refresh its approach to men’s health messaging by connecting with new audiences through sport and storytelling.

Our Role:
We created a campaign with Henri Leconte, combining wit with warmth. The centrepiece was a tennis-ball inspired dessert crafted with a renowned pastry chef — a subtle, cheeky nod to testicular health. The result was shareable, strategic, and surprising.

Request the full case study for campaign assets and results.