Summary:
Cher arrived in the UK to promote Mamma Mia 2, with global media interest focused on her presence and the film's release.

Our Role:
We managed Cher’s UK publicity, representing her on behalf of Liz Rosenberg, one of the most respected publicists in music. From red carpet coordination to press storytelling and media strategy, we helped position the campaign as a fusion of music, fashion, and timeless cultural influence.

Request the full case study for press strategy and international coverage.